A significant multinational services provider needed a top-tier strategy team to evaluate United States healthcare and build a tight, logic-driven storyline for market entry via virtual medicine. Rebecca’s unique combination of subject matter expertise in strategy creation, operational execution, and technology life cycles made her the right choice for this 3-person team of experienced specialists.
She worked with a strategic advisor to the global board of directors and former McKinsey Director as well as a former Chief Officer and McKinsey practice area specialist to develop a multiphase, complete market-entry plan, including economic value-add estimates, assessment of complementary internal capabilities, evaluation of target acquisition landscape, and revenue growth models.
Rebecca leveraged her Lean consulting methods to uncover a broad cross-section of industry-leading perspectives by conducting over 30 interviews at the most senior levels; mining global periodicals for hard-to-find data points to support her team’s models of industry trends and market size and growth; and collaborating with her team to build out a storyline that ultimately formed the basis of the company’s US investment strategy.
