A Global Fortune 50 company engaged Goldberg Strategic, Inc. to uncover and evaluate market size, trends, and opportunities in the credit cards market. The market opacity, sensitivity, and rapid-fire business requirements were a perfect match for Rebecca’s strategic planning capabilities, extensive personal network, and Lean approach.
Rebecca and her client identified a list of core dataset requirements and discussed final report format as well as the timing of a facilitated senior-leadership discussion. Next, to maximize the project’s value, she worked with internal stakeholders to identify specific questions relevant to each functional area. She was tasked with building reliable estimates of detailed, segmented market sizes, verifying changes in supply chain behavior, identifying shifts in customer buying criteria and purchase patterns, and assessing new opportunities.
Leveraging her extensive network, Rebecca was able to identify and interview more than 20 senior industry decision-makers within 4 weeks, retaining their anonymity as well as that of her client. She assembled a complete market assessment and facilitated a successful report-out and leadership discussion with 12 C-suite and other senior leaders. Rebecca’s market insights and analysis helped fuel her client’s decision-making for the next phase of investments and product ideation.
